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"Mr. Naeem is the Language Expert specialized in language trainings. He is the writer of NeoEnglish, IELTS Training and NeoLinguistics".
I love language because words create experience and experience makes change. Language makes us and defines our present, past and future. Language is the most powerful tool to break status quo and bring change in life.
Mr. Naeem is the director of NEO - Naeem Educational Organization. He is an MA English with PGD-Linguistics.
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  1. You are confused about communication skills.
  2. You don’t know how to use them.
  3. But you know that communication skills are critically important for your professional success.
Communication Skills is the set of skills that enables a person to convey information as effectively as possible so that it is received and understood in the right way and attains the desired results. Communication doesn’t mean simply conveying information to the people. It is a two-way process involving many dynamics.
Communication is the process of creating shared understanding.

Communication Skills for Professional Success

In modern age, communication skills are more important because many people work together but are not physically together. They stay connected through spoken and written messages. Writing skills, which were always a career advantage, are now a necessity. Written and Spoken. Advancements in technology mean that writing skills are increasingly important because more messages are being transmitted. Looking and sounding professional gains you credibility on the job. In a recent survey of recruiters from companies with more than 50,000 employees, communication skills were cited as the single more important decisive factor in choosing managers.
Harvard Business School has said, “In business, communication is everything.”

Communication is Survival

If you don’t communicate, you will die. Look at lion. Even lion doesn’t hunt a pack of deer; he only attacks a stray deer. Why because the stray deer cannot communicate to the pack. We cannot stay aloof in modern society. Our survival depends on our communication skills.

What are Effective Communication Skills

Effective communication means that you get the result that you need to make progress. The problem with communication is that a message can be understood and interpreted in many different ways. Effective Communication packages the message so it is interpreted the way the sender intends it to bring the result that he wants.
If a message can be interpreted in several ways, it will be interpreted in a manner that maximizes the damage.

Purpose of Communication Skills

The main purpose of communication skills is to connect with people to build relationships and use dialogue rather than command and demand to resolve personal and business issues. The heart of communication skills is Listening and Understanding the other person’s point of view and find out a win-win situation by way of dialogue.
The other person’s model of the world is critical to your success.
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Communication Skills

  1. You learn new things and forget them.
  2. You don’t know how to remember what you learn.
  3. Learning is a waste of time and energy for you.
Everyday, students are constantly exposed to new information in schools and colleges but very few students can actually learn what their teachers teach them. The problem is that teachers don’t teach you how to learn what they teach you. Peter Drucker says: “We are Knowledge Workers”. We constantly need to Learn, Unlearn and Relearn because the world is changing”.
If you learn how to learn; you have the skill to learn anything quick and fast.Study Skills for every one
Learning isn’t a product that you can simply pull down off the bookshelf and use without thinking. Learning is a process, and you are the only one who can make it succeed. You need study skills as students so you learn your lessons fast and sure and never waste your time and energy by having to learn them again and again. You need study skills as teachers so you can help your students learn and understand their lessons well and perform with high grades in exams. And you need to learn to learn as corporate trainee so you can feel motivated and retain what you learnt in the training.

Your Learning Brains

Use your brainpower to its full potential. Average persons use only 2 percent of our brains. You have a powerful brain but unfortunately, it came without a manual. You have three brains: Primitive brain – Reptilian brain – Fight or flight in danger, breathing etc. That’s why you become angry or some body who comes too close to you and you become uncomfortable – this is also territorial. Middle brain – Emotions, long-term memory, sexuality, immune system, controls your hormonal system. Neo-Cortex – developed the last. It is brain that is used only 2 percent and has all the capacity to learn what you want to learn. Your left brain helps you with pictures and right brain with melody. For example, when you listen to music, the left brain focuses words and language and the right brain focuses melody and music.

Brains and Learning

Information entering our brain will travel to the middle brain. The middle brain acts as a sort of switchboard. If it decides the information is worthwhile, it switches that information up to your ‘Thinking Brain – Neo-Cortex’. Now remember that this middle brain also deals with emotions. So when new information comes in a way that appeals positively to your emotions, you can learn well and remember well. That’s the reason we can remember songs better than formulas because in songs information is positively reinforced.


Study Skills are actually metacation that helps you get education. Meta-cation has been coined from Edu-cation. Education is what you learn and Metacation is how you learn what you learn. Metacation can help you learn anything you want to learn without the help of a trainer and remember and use it and benefit from it. Metacation makes you an autonomous learner.
Unless you learn how to learn, you cannot learn what you want to learn.
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SMART Study Skills

  1. You are looking for a job.
  2. You don’t get an interview call.
  3. You have had no success with your CVs and Job Interviews.
In this day and age, job search and success are giving a tough time to a graduate. Universities and colleges are trying to stuff maximum information and knowledge in the minds of their students and calling it education. They hardly build any practical skill that will help them in their career.
Most of the graduates are not employable and those who are employable don’t have employability skills so they can get the job they need or deserve.

Personal branding

People like brands so do the companies that employ people. Personal Brand is nothing but you control what other people think about you anywhere anytime especially through your CVs, Interview and Performance. It happens in the way you speak, write, dress, meet, and behave. We do this to influence other people.

Job Search and Research

Start your search with your Strengths and Weaknesses. Find out what strengths you have that will benefit others and what weaknesses you have that stop you from getting a job or keeping it. Research your industry that you want to go into. What trends, changes and developments are going on. Why you chose that industry. Once you know what you want and you don’t want and then you searched the industry where you are going, next is the time to connect your resume and letter to the same. As a job hunter, you need to research and determine:
  1. Which are your marketable skills?
  2. Which industries/companies should you target that use those skills?
  3. What are the specific needs of each company in your target market?
  4. Who is in a position to hire you in those companies?
  5. What is the best way to approach them? Your research will determine the way you approach people.
Never apply for a without proper research about the company that offers the job.

What is a CV?

A CV is a marketing and branding tool and the only purpose of a CV is to get you the interview. Never write one and the same Resume and Letter. Create multiple Resumes and Letters to target each prospective employer. A Resume or CV is normally sent with a cover letter. If CV is like a brochure, cover letter is your sales letter that sells your skills you mentioned in the CV.
CV is marketing document that represents you and your work in your absence. It should sell and market you and your skills for the job and make you stand out from other candidates.

Job Interview

Take job interview as a kind of conversation. They will ask you some personal questions, “Tell me about yourself” or Professional questions, “Why did you leave your previous job?”. Practice these and other questions and communicate confidently during the interview.
The main purpose of a job interview is to test your communication skills and how you suit to the company and job.
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Employability Skills

  1. You know that presentation skills are vital to your success.
  2. You don’t know how to start and learn these skills.
  3. You have fear of speaking to others.
Presentation Skills are everywhere, you might need to speak in front of your friends, your colleagues, in the class for presentation, in front of your relatives to defend a certain point of view or a congratulatory speech on some body’s birthday or even a business speaking. There are times in life when you need to stand up in the court and defend yourself, there’s a time when you need to stand up before people and give your comments on a certain situation in the country, there are times in life when you need to share your skills or knowledge with some one in an interview.

Presentation Skills for every one. Teachers, lawyers, doctors, parents and religious scholars need to speak before people – the sales people, the business people need the skill. Organizations today are increasingly interested in hiring people with good presentation skills.
A person can have the greatest idea in the world— completely different and novel—but if that person can’t convince enough other people, it doesn’t matter.

Presentation Skills Advance Your Profession

Presentation Skills can help in your career, and your finances. Usually, success is gauged by answers to questions like, “How long have you been in your job?” or “Do you hold an MBA degree or something similar?” However, researchers have proven that success in any profession is whether the person is often asked to give speeches. Those who give more speeches tend to have higher salaries than those who give less or no speeches. The longer you work for an organization and the higher you climb the organizational ladder, the more your boss will ask you to preside over meetings and to give talks to the staff and subordinates or the clients.
The higher your position, the more your responsibilities in leading people under you; and the more you must speak effectively.

Information doesn’t inspire people

Presentation Skills are not about giving information. You will neither engage nor inspire your audience with too much information, says Dorothy Leeds. Presentation Skills are about understanding your audience. People who possess loads of information in a particular field have historically been in hot demand and able to charge high fees for access to their stuffed, fact-filled brains. This was so because facts used to be difficult to access. Not anymore. In an era when information about seemingly anything is only a mouse click away, just possessing information is hardly the differentiator it used to be. What is more important today than ever before is the ability to synthesize the facts and give them context and perspective. Presentations are not just about following a formula for transferring facts in your head to the heads of those sitting before you (an email is a proper medium for this). What people want is something fundamentally more human. They want to hear the story of your facts.
A presenter must make his audience experience different shades of grey – Sir. Naeem

Make Your Presentation FLOW

Expert presentation coach Max Dixon says you want your presentation to flow and that FLOW stands for what you say First, Last, Often, and Well. Make your beginning and ending strong because people remember them the most. Tell your audience what you are going to tell them, then tell them and then tell them what you told them. Pause brings applause.
The right word may be effective, but no word was ever as effective as a rightly timed pause. —Mark Twain.
Presentations are critical success factors in today’s competitive organizational environment. It is essential that managers consider these presentation opportunities as important to advancing the organization’s purpose and in achieving its goals and objectives. Properly prepared, managers can use presentations as an effective tool for success and opportunity.

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Presentation Skills

  1. Do you have problem in writing business emails and messages?
  2. Your business communication brings no results.
  3. You take a lot of time writing the draft?
When asked what communication skills employees needed, one recruiter said that newhires “need the ability to take something that is awkwardly written and make it flow smoothly—to express business ideas in writing that is 180 degrees [different] from writing for English classes.” Surveys of employers show that communication skills are critical to effective job placement, performance, career advancement, and organizational success. Many job advertisements specifically ask for excellent oral and written communication skills. “Businesses are crying out—they need to have people who write better,” said Gaston Caperton, business executive.
As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word. PETER DRUCKER.

Audience Matters

There are different people so there are different messages. Communication always happens – we cannot control it but we try to make communication as effective as possible by writing effective messages that target the audience for results.

Structuring the message

The right message for the right audience means nothing unless you structure your message in a proper way so the audience can understand it. The structure must have a flow for easy comprehension. You must use catchy headings and powerful introductory paragraphs so the message hits the heart and mind of the target reader.

Words have power

Communication is not possible without words. Certain words have more emotional power than others. Words like ‘family’, ‘kids’ and ‘home’ have more emotional appeal while words like ‘relatives’, ‘boys’ and ‘house’ have almost no positive emotional appeal – they disperse the reader. Words used in a proper context can be highly magical.
Words are thought of as being like wagons; load them up, send them off, and the goods will be automatically delivered.

Communication Process is simple

This communication process generally involves five steps: Sender has an idea. Sender encodes the idea in a message. Message travels over a channel. Receiver decodes message. Feedback travels to sender. Business Communication is not the college subject; it is a skill that changes the business itself. Entrepreneurs, trainers, businessmen and teachers all need business communication to convey their business message. Since, business is globalized, most business communication is conducted in English.
The ability to write opens doors to professional employment. You need to develop communication skills for success: “To the customer, you are the company.”

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Business Communication Skills