Business Communication Skills

When asked what communication skills employees needed, one recruiter said that newhires “need the ability to take something that is awkwardly written and make it flow smoothly—to express business ideas in writing that is 180 degrees [different] from writing for English classes.” Surveys of employers show that communication skills are critical to effective job placement, performance, career advancement, and organizational success. “Businesses are crying out—they need to have people who write better,” said Gaston Caperton, business executive.

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word. PETER DRUCKER.

There are different people so there are different messages. Communication always happens – we cannot control it but we try to make communication as effective as possible by writing effective messages that target the audience.

The right message for the right audience means nothing unless the message is structured properly so the audience can understand it. The structure must have a flow for easy comprehension. Catchy headings and powerful introductory paragraphs hit the hearts and minds of the target readers.

Communication is not possible without words. Certain words have more emotional power than others. Words like ‘family’, ‘kids’ and ‘home’ have more emotional appeal while words like ‘relatives’, ‘boys’ and ‘house’ have almost no positive emotional appeal – they disperse the reader. Words used in a proper context can be magical.

Words are thought of as being like wagons; load them up, send them off, and the goods will be automatically delivered.

This communication process generally involves five steps: Sender has an idea. Sender encodes the idea in a message. Message travels over a channel. Receiver decodes message. Feedback travels to sender. Business Communication is not a college subject; it is a skill that changes business itself. Entrepreneurs, trainers, businessmen and teachers all need business communication to convey their business message.

The ability to write opens doors to professional employment. Communication skills are critical for your success because business is globalized and most communication is conducted in English.”